AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Advertisers' obsession with “following the audience” allowed low-quality sites to thrive. But a cultural shift back toward ...

The DOJ will ask Judge Amit Mehta to require Google to sell Chrome. Plus, the ad tech wants the IAB Tech Lab to roll out ...

Forrester released its first SSP wave since 2014, ranking Google – whose ad tech platform is facing federal antitrust charges ...

Meta is recommending that advertisers launch new ads into their Advantage+ Shopping Campaigns every single week.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Solutions that fundamentally address the issues curation attempts to solve already exist. But none have been adopted by the ...