System1’s analysis of 2024’s Christmas ads has found creative with strong brand-building potential is also more likely to ...

The Robinsons and Tango maker grew revenues by 9.5% in its most recent financial year, as the company ploughed £20.2m extra ...

Jaguar’s bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and ...

Consistency, episodic storytelling and nostalgia have all been key as 2024 celebrates a “strong cohort” of Christmas ads.

Online florist Bloom & Wild has returned to “investing for growth”, stepping up brand marketing in a bid to recruit new ...

According to WFA figures, 80% of brands are concerned about how their creative and media agency partners are using generative ...

Study after study shows emotion makes advertising more effective and memorable. B2B brands are waking up to the benefits of ...

Despite being one of the world’s biggest spirits brands, Johnnie Walker is not “eking out inches” of growth and sees plenty ...

Almost a quarter of B2B marketers are actively looking for a new role, while 32% are open to opportunities. Store and/or ...

While the core fundamentals of marketing aren’t susceptible to change, the function is developing rapidly. This means ...

Infosys has been hard at work embedding AI into the marketing function - and is already seeing the benefits in efficiency, ...

The vast majority (84%) of the 80 multinational companies surveyed, which together represent more than $60bn in ad spend, ...