Sean is a JDM and off-road enthusiast of many years, and an automotive photographer. He holds a B.A. in Literature and Writing Studies, an A.A. in Communications, and an A.A. in English. He is ...

The Jaguar CEO is stepping down months after leading a controversial “woke” rebrand campaign for the auto company. Jaguar Land Rover CEO Adrian Mardell is set to retire after three decades at the ...

Tanner Marlar is an award-winning journalist with nearly a decade of experience in motorsports, collegiate athletics, automotive developments and technology. As someone who spends the majority of ...

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Forbes contributors publish independent expert analyses and insights. James Morris covers the rapidly growing world of electric vehicles. Everyone has been talking about Jaguar since its controversial ...

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred backlash on social media. Jaguar debuted its new logo and slogan, "Copy Nothing, ...

Jaguar Land Rover has changed its branding, and the reveal is causing people to take a second look. In a post on X, formerly Twitter on Tuesday, the luxury vehicle company shared a video with a simple ...

It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a techno-industrial beat into an austere, ...

About Jaguar’s rebranding, executives speak of the mission to “take Jaguar back to its original habitat” and recognize Jaguar’s iconic past, while at the same time emphasizing the need to “break the ...

The storied British marque that was once a staple of sports cars and performance sedans is now aiming to move upmarket with a full EV lineup to compete with Bentley. Jaguar was once a brand synonymous ...