During the WWD Beauty CEO Summit last week, one theme repeatedly emerged from several of the sessions: if brands want to better engage today’s consumer, it is essential to understand their needs and ...

Marketing is the entire process of researching customer needs and preferences, developing product and service solutions to match, and promoting the benefits to targeted customers. Understanding basic ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

This is the first in a series of monthly conversations between Nation’s Restaurant News and The NPD Group, exploring how the restaurant industry is recovering from the COVID-19 pandemic. While the ...

Jedi Digital Marketing Hong Kong has introduced an expanded digital marketing framework designed to address the increasingly complex landscape of online communication, audience behavior, and ...

Led by Suzanne Shelton from ERM Shelton, this playbook guides brands in effectively communicating circular products and services. It emphasizes benefits of circularity beyond sustainability, providing ...

Rabat – Once cautious about online shopping, Moroccan consumers are now among the world’s most confident digital buyers. New data shows Morocco ranks 4th Once cautious about online shopping, Moroccan ...

Over the past few months, I’ve written about reducing plastic consumption and cutting back on food waste. I’ve looked at ways to combat antibiotic resistance and appealed to folks to swap out tuna ...

As real estate cycles go, the recent one has been a wrenching experience for the average U.S. consumer. The amount of pain being felt is directly correlated to the amount of euphoria that was ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. In the early days of the pandemic, the consumer-packaged goods (CPG ...

LONDON, United Kingdom, November 27, 2025 (EZ Newswire) -- Canadians are prolific users of gambling services. As revenue in ...