Abstract: Predicting Customer Lifetime Value (CLV) is one of the most critical tasks that businesses undertake in order to improve customer retention and optimize marketing strategies. The present ...

Financial advisory industry professionals must rethink their recruiting strategies to attract and retain new talent, according to new research by Amplified Planning and Schwab Advisor Services. The ...

Every business reaches a point where their products alone aren’t enough to bring in new customers. From forming authentic partnerships to using AI for smarter outreach, sustained growth is about ...

The Niello Company retains more than 70% of its service customers returning. On today’s episode of Service Drive, Niello’s Fixed Ops Director, Tully Williams, details how culture, process, and pricing ...

If you had told me five years ago that concierge medicine would go mainstream, I probably would’ve laughed. The perception was pretty fixed: it was a perk for senior leadership, a flashy benefit for ...

Early in my career, I believed every canceled subscription or refund request was a personal failure. If a customer wanted to leave, I felt compelled to win them back no matter what. As a result, my ...

What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just ...

Mike McNamee has spent more than a decade helping retailers grow through data-driven insights. As senior director of account management at Upside, he partners with grocers nationwide to maximize ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

What’s the real cost of losing a customer? Hint: It’s much more than the immediate revenue hit. When a customer churns (stops buying from your business), you’re actually losing their future purchases, ...

DALLAS--(BUSINESS WIRE)--For over two decades, Pharmaceutical Strategies Group (“PSG”) has provided independent, research-driven insights into pharmacy benefit manager (PBM) performance through its ...

This article originally appeared in the September 2025 edition of MortgagePoint magazine, online now. In what amounts to perhaps the mortgage industry’s biggest surprise this year, the mortgage market ...