Microsoft Ads now disapproves individual assets and provides precise 90% conversion reporting, giving advertisers greater control and insight.

MCP is gaining widespread adoption, but its usefulness is technical and confusing.

At Ignite, Microsoft said software is 'evolving from being made for people to being made by people.' Attendees I spoke with ...

Improve PPC performance across time zones with smarter ad scheduling, data-driven timing, and automation that reaches ...

Want to turn a single image into a full cinematic ad? In this video, I’ll walk you through how to create high-quality, multi-shot ads and UGC-style content using only a single product image—no camera ...

Compare how the two ad platforms approach Performance Max. See what’s shared, what’s different, and what matters most for ...

The Trade Desk gets insistent with Korai again; the EU is rethinking hashed IDS; and is the AI industry becoming a cartel?

CreativeX has developed creator content benchmarks to help advertisers bridge the gap between authenticity and measurable ...

Microsoft's free behavior analytics tool Clarity, which helps website owners understand how visitors interact with their website, will require all third-party syndication patterner publishers to ...

The Microsoft Advertising blog posted about how to optimize for AI Search Answers. I thought it was weird to see this on the Microsoft Advertising blog and not on the Bing Search blog, because (a) it ...

Xbox is planning to add a free, ad-supported tier to its cloud gaming service. That means you should be able to stream certain games without paying. The Verge broke the news, citing sources familiar ...

Microsoft (NASDAQ:MSFT) is planning to announce an ad-supported version of Xbox Cloud Gaming, The Verge reported, citing people familiar with the matter. The U.S. tech giant has started testing ...