PepsiCo is developing a series of audio logos that the company believes represents its brands. The goal is to improve ad recall -- when consumers hear the sounds they can recognize and identify with ...
Visual logos get all the love, and for good reason. Human beings tend to be focused on visuals as a primary means of interpreting the world. But our other senses are just as powerful, and corporations ...
Tohru Okada, the Japanese musician behind the distinctive sound that has accompanied the PlayStation logo in advertisements for a quarter century, has passed away. The news of Okada’s passing was ...
The new mnemonic accompanies an equally delightful new opening bumper for Apple TV shows, featuring a fun and colourful animated take on the Apple logo. Indeed, between this and the striking new Apple ...
GameSpot may get a commission from retail offers. Japanese musician and music producer Tohru Okada has died of heart failure at 73, according to multiple Japanese-language sources. In the world of ...
As part of its ongoing rebrand, Apple has unveiled a new Apple TV bumper — but blink and you could miss it. On Monday, Apple released a very short video showcasing the brand new Apple TV logo. The ...