The reports of Craig Robinson’s retirement from comedy appear to have been greatly exaggerated. Turns out “The Office” star’s so-called “retirement” is believed to be part of a new brand marketing campaign expected to be unleashed in the coming days — and perhaps for a division of AT&T.

After a week of fretting over whether or not Office star Craig Robinson is actually retiring, Variety reports that a series of billboards announcing the comedian’s retirement have begun popping up around L.

Comedian Craig Robinson, known for playing Darryl Philbin in “The Office,” shocked fans when he announced plans to close the curtain on his comedy career and focus on his “true calling.”