Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...

Jaguar’s bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and ...

The Supercat by British firm TWR is a restored and modified version of the Jaguar XJS, with a new V12 engine and carbon body.

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch ...

" wrote Lulu Cheng Meservey, co-founder of Rostra PR group. "Art school grads simply aren’t associated with elite engineering ...

British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for ...

Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its ...

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

We've seen a huge amount of new car logos hit the road over the last few years, with everyone from the likes of Kia to ...

Jaguar, founded in 1935, is shifting marketing gears in a big way as it pivots to solely manufacturing EVs. The company has ...

Jaguar has officially revealed a complete overhaul of its branding identity, signaling the start of its transition to an ...