The brand's new logo is now written as JaGUar to ' seamlessly blended upper and lower case characters in visual harmony', the ...

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The ...

Just as Mark Twain once famously quipped, “The reports of my death are greatly exaggerated,” the same can be said for the ...

Luxury British car manufacturer Jaguar's rebrand has been met with confusion and criticism online after the company posted a ...

Jaguar’s bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and ...

Jaguar has been met with mixed reviews of its new brand after unveiling a new, colourful design in a complete step change to ...