Surge Brands has been named the global licensing agent for Crazy Aaron’s, the longstanding company behind Thinking Putty, ...

Leaning into the power of nostalgia and the booming “kidult” consumer — who frequented KB Toys back when the demo was simply ...

The LEGO Group and UNICEF are joining forces to launch a new toolbox for game designers to center kids’ wellbeing in the ...

Leading toy and gift company Enchanted Moments is obtaining West Coast sales agency Golden Sales.

The Ethical Supply Chain Program ( ESCP) and The Toy Association are teaming up.

November is Toy Safety Awareness Month. The Toy Association and the toy community have joined forces to promote safety tips ...

It’s awards season, and the race is on as toymakers, game developers, licensors, retailers, and others engaged in the business of play look forward to a time of recognition, competition, and, for some ...

Hasbro is unveiling a new AI-powered tool to help consumers find the perfect game for any occasion. The Game Finder takes any prompt, such as “Give me a game that is perfect for ...

Created in collaboration with The Toy Association and The Toy Foundation, this issue celebrates excellence in the business of ...

“La Liebre,” a custom-built race car crafted on a 1968 Ford Falcon chassis, claimed victory at the 2024 Hot Wheels Legends Tour Global Grand Finale. The car competed against 5,000 vehicle from 13 ...

The Toy Book‘s 40th volume continues with our 2025 TOTY Awards Special! This commemorative special issue celebrates the finalists vying for a win in The Toy Foundation’s 2025 Toy of the Year (TOTY) ...