AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Advertisers' obsession with “following the audience” allowed low-quality sites to thrive. But a cultural shift back toward ...

The DOJ will ask Judge Amit Mehta to require Google to sell Chrome. Plus, the ad tech wants the IAB Tech Lab to roll out ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Meta is recommending that advertisers launch new ads into their Advantage+ Shopping Campaigns every single week.

Forrester released its first SSP wave since 2014, ranking Google – whose ad tech platform is facing federal antitrust charges ...

Solutions that fundamentally address the issues curation attempts to solve already exist. But none have been adopted by the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

BrandMatch is a generative AI-powered contextual targeting tool developed by NYT that came out of beta over the summer.

Perplexity AI began rolling out its ads products last week. Plus, An AI-powered ad platform is causing problems for Buzzfeed.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...