The NHL and Fanatics this morning unveiled the Chicago Blackhawks and St. Louis Blues’ uniforms for the Winter Classic at ...

Qloo’s Taste AI will help the Special Olympics personalize the user experience for existing donors and identify the members of that community that are highly engaged.

Happy SBJ Media Innovators day! My fellow tech reporters Joe Lemire and Rob Schaefer are on the ground in New York City, as well as a slew of our other colleagues who would be happy to connect.

The PGA Tour’s policy board approved sweeping changes to the circuit’s eligibility criteria, field sizes and the total number ...

The creation of NLL+ hopes to capitalize on an inflection point for box lacrosse – a format played indoors with six aside. In ...

The Pac-12 formally announced that it has chosen Octagon as its agency of record to advise the conference on its media rights ...

Drip, a U.K. water brand, is the UFC’s newest sponsor under a three-year (plus options) global deal that gets Drip branding ...

The ACC, in collaboration with its official partners Disney and ESPN, is set to announce Geico as the presenting sponsor for the conference’s 2024 football championship game.

Seton Hall and Learfield have agreed to a 10-year extension, sources told SBJ. The original contract was slated to expire in 2026 and will now run through 2036.

Ad agency BarkleyOKRP developed a creative strategy for TGL meant to capture the freshness of the league while demonstrating that the pace of TGL would be no leisurely Sunday afternoon.

ESPN has unveiled FACTS, a new generative AI-powered avatar that is being tested with SEC Nation to help foster engagement, provide data and insights on complex sports analytics and target new ...