The history of the Apple Think Different slogan - Creative Review
The history of the Apple Think Different slogan - Creative Review
Jan 31, 2012
creativereview.co.uk
Think Different: Apple's Blue Ocean Formula for Success
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Flashback 1997: Apple Launches ‘Think Different’ Campaign
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Flashback 1997: Apple Launches ‘Think Different’ Campaign
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Apple’s iconic "Think Different" slogan and how it reshaped the brand! In 1997, Apple was struggling to find its identity, but when Steve Jobs returned, he turned things around with a bold new vision. Jobs partnered with the ChiatDay agency, which suggested the revolutionary "Think Different" slogan that perfectly captured Apple’s essence of creativity and innovation. From featuring legends like Einstein, Edison, and Mahatma Gandhi in their ads to using "Think Different" as a call for change, th
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Apple’s iconic "Think Different" slogan and how it reshaped the brand! In 1997, Apple was struggling to find its identity, but when Steve Jobs returned, he turned things around with a bold new vision. Jobs partnered with the ChiatDay agency, which suggested the revolutionary "Think Different" slogan that perfectly captured Apple’s essence of creativity and innovation. From featuring legends like Einstein, Edison, and Mahatma Gandhi in their ads to using "Think Different" as a call for change, th
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Entrepreneurship | Business | Startup Culture on Instagram: "Steve Jobs actually recorded the original narration for Apple’s first Think Different commercial. That version never aired. The one the world remembers featured actor Richard Dreyfuss instead. A reminder that even behind history’s most iconic moments, there are unseen versions that never make the spotlight. Follow us (@simplyougrow) for everything related to entrepreneurs Media: Nathan Hulls"
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